FOR ESSAYS GURU ONLY

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  1. What factors are contributing to the intensity of today’s global competition?
  2. What are the advantages and disadvantages of direct investment in a foreign market?
  3. Name two foreign markets in which a household appliance manufacturer would be interested in investing, and two markets in which it would have no interest in investing.

Please cite with;

Armstrong, G., & Kotler, P. (2014). Principles of Marketing. (15th ed). Upper Saddle River, New Jersey: Pearson Education Inc.

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    • 8 years ago
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