Environmental Scanning PPQ Parts

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  • Field: Business & Finance - Marketing
  • Posted: 4 years ago

You have held conversations with Precision Part's leaders and obtained the
following information, which you want to use in the development of a 4-year
strategic management plan.

 

PPQ Parts employees now number 5,000, and all are currently employed in the
United States. It plans to grow to 10,000 employees in 4 years.

 


New facilities will be needed in international expansion, and PPQ Parts
anticipates building most of those (80%) outside the United States.
PPQ
Parts holds 5% of the world market share on small SUVs, but its goal is 9% in 4
years.

 

Current stock price is $10 per share. The goal is $22 a share.
Profit
margin 3-year average is 6%. Industry average during this time has also been 6%.
The company goal is 13% in 4 years.

 


PPQ Parts has averaged 28% employee turnover during the last 3 years. This
is compared to an industry average of 25%. The company’s goal is to increase
employee retention by lowering annual turnover to 17%.

 


PPQ Parts contributes to all the local communities in which it is doing
business. This is one of its corporate values. Current charity is 0.5% of total
profits, but the company would like to raise that to 5% in 4 years.

 

Assignment

 

A strategic management plan is vital for the company business today. Review
the company scenario at the beginning of the course for additional information
regarding growth goals. Create a basic strategic management plan for PPQ Parts
including quantifiable goals and measures. Include the following in your
report:

 

Provide environmental scanning of current conditions in the area of
expansion including economy, competition, political stability, and so
forth.

 


Address internal resource analysis such as managerial and financial
strengths and weaknesses.

 

Please include short-term and long-term strategic goals.

 


Location consideration for implementation is vital. Please explain the
benefits and limitations for expansion in your chosen area.

 


Be sure to reference all sources using APA style. For more information on
APA, please visit the APASTYLE Lab.

 

writing 4-5 pages

 

    Environmental Scanning PPQ Parts

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