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PART 1. 

 

In this assignment, you will conduct an evaluation of a company based on its annual report. This assignment will provide you with the skills to better analyze a company based on publicly available information.

Obtain the Whole Foods Market 2010 Annual Report by visiting the Whole Foods Market site or searching Google. Review Whole Foods Market’s 2010 accomplishments as well as its goals and strategies for the future. 

Based on your review, respond to the following:

  • What is the Whole Foods' company strategy? What were the company's goals and were they successful in achieving those goals? 
  • Would you invest in Whole Foods stock? Why or why not? 
  • What recommendations would you make to senior management for the upcoming year? Would you consider expanding into new markets? Would international expansion be profitable? Are there new products or services that you would recommend to management to offer? Are there markets that you might recommend closing or products/services that should no longer be offered? Should prices be reduced or increased? 
    (Note: Stating you have no advice or that management should keep doing what they have been doing is not sufficient.)

 

PART 2

 

Imagine that you are starting a business, and you must prepare a PowerPoint presentation to explain your business plan to potential investors and/or lenders.

When creating your business plan presentation, include the following:

Slide 1—Title and business name.
Slide 2—Describe the form of business ownership of your business and explain the advantages and disadvantages of establishing your business in this form.
Slide 3—Describe your target customers.
Slide 4—Explain how you plan to promote your business.
Slide 5—Explain the economic factors that will impact your business. 
Slide 6—Describe how you plan to use technology to manage your business.
Slide 7—Identify the competition that will impact your business.
Slide 8—Develop a code of ethics for your business. The code should include at least three rules or principles to which members of your organization are expected to adhere. 
Slide 9—List of references using APA format. Include at least three resources one of which may be your textbook. 

Provide your information as a bulleted list on the slides and insert explanations where applicable. Use the notes section in Microsoft PowerPoint to add additional information and/or clarity to your presentation. It is acceptable to use additional slides as needed to clarify your responses.

Provide a minimum of three references (one may be your textbook) that you used in formulating your responses. Verify that you have included all of the required sections in your presentation. Check for proper use of mechanics and APA citation. Refer to the grading rubric for insight into grading criteria for this assignment.

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