economics - monopolistic competition

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When Frank Perdue began marketing chicken under his name, the market for chicken was perfectly competitive.

Questions:
How did Perdue create a brand name for chicken? What did he gain by doing so?


What did society potentially gain from having brand-name chicken? What did it potentially lose? Why?

Production differentiation can lead to false advertising. Does the existence of product differentiation imply that the government should intervene in these markets?

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