ECON2

profileheazjclahton
In 2002, the Atlanta Journal and the Atlanta Constitution, once fierce competitors, merged to become the Atlanta Journal-Constitution, the only remaining daily newspaper in the  city.
a. Before the merger, each of the separate newspapers was losing about $10 million per year. What forecast would you make for the merged firm’s profits? Explain.
b. Before the merger, each newspaper cut advertising rates substantially. What explanation might there be for such a strategy? After the merger, what do you think happened to the Atlanta Journal-Constitution’s advertising rates?
c. What do you think the increased availability of online news sources has had on advertising rates?

 
Complete this essay in a Microsoft Word document, with a minimum of 300 words, APA formatted 2 REFERENCES
    • 5 years ago
    • 8
    Answer(1)

    Purchase the answer to view it

    blurred-text
    NOT RATED
    • attachment
      aspects_in_company_mergers.docx