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When making decisions about marketing, production, and cost sources, factors such as pricing, nonprice barriers to entry, and product differentiation play a key role. Using an organization of your choice, determine what strategy you would recommend for the organization in terms of pricing, nonprice barriers to entry, and product differentiation?
Within certain market structures, using price to compete is not an option. What may a company do to improve revenues under one of these structures? Select a company not selected by another team or student that has used this strategy. Describe the effects on the organization of using this strategy.
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