E-ACTIVITY-------Use the Internet to research an example of advertising that shows the importance of persuasion in marketing products. Be prepared to discuss.

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From the e-Activity, analyze the ways in which products and services are marketed to grab your attention and business. Determine whether the practices that are employed are ethical or not. Support your position.

  • Imagine that you are marketing one of your favorite products (e.g., soft drink or other beverage, tennis show, car, etc.). Determine the three essential characteristics that you would be sure to include in your marketing efforts and explain why. Predict the impact that using these characteristics in your marketing efforts would have on potential buyers.
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