Referencing: Harvard System of Referencing (see VLE for a guide)
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Clusters
The class will be divided into groups of learners with each group having 3-4 learners. Each group will identify one cluster in Dubai, e.g.

? Information Technology (DIC); is my chois Dubai Internet City
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Report
For the selected cluster, the group will prepare a report of 3000 words to analyze the competitive success of the cluster and to what extent it is meeting the strategic objectives in setting it up. The Group will attempt to use the theoretical concepts they learnt in the course as well as strategic analysis tools (e.g. SWOT, PESTEL, Porter’s Diamond, competitor analysis, etc.) to assess the environment of the cluster. Building on the preceding analysis, the Group will make Recommendations on how the competitive position of the cluster may be strengthened for the benefit of the constituent firms and the economy.
Potential Report Structure and Contents
As Background, the group will carry out a Literature review complemented with an interview of key informants to describe the vision/mission/ objectives underlying the setting up of the identified cluster. They will then briefly trace the historical development of the cluster based on available data from secondary sources, highlighting trends relating for example the number of firms in the cluster, the number of employees, and the turnover of the cluster as a whole or of its major players.
In the Analysis section, the Group will then undertake an environmental analysis (e.g. SWOT, PESTEL) to identify the strengths and weaknesses of the cluster as well as its opportunities and threats. It will then apply Porter’s Diamond and competitor analysis to analyze the cluster’s competitive advantage. It will finally interpret the trends underlying the cluster in terms of the number of employees, the turnover of the cluster as a whole or of its major players.
The preceding sections will enable a Discussion of what are the competitive advantages of the cluster vis-à-vis its major competitors (which will be identified), its growth prospects as well as to make Recommendations as to how the cluster might be strengthened.
Check with me for any queries. I will post a support Forum to discuss any general queries you may have.

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