Q#1 Based on the goal expressed by Steve Yankovich, which stage of the consumer decision-making process is ebay trying to influence? HOw are they doing so?
@#2Some firms believe customers who are not profitable should be "fired" (although they might not use
that word). Should businesses be allowed to do this?
Customer databases aren't about providing better service--they're about milking more profits from
customers. Comment.
Should people really worry about the amount of data companies collect about them? Why or why not?
Will CRM be equally successful in all countries? I especially want those of you who have lived in
other nations to give us input from those places.
Visit the Upromise website. Read how people who enroll earn money to help pay for college based on
what they buy. Surf around a little--particularly check out the way groceries can contribute. Comment
on the database and the information it holds on Upromise members.
Did anything you learned in these chapters surprise you? How? Why?
- 9 years ago
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