Q#1 Based on the goal expressed by Steve Yankovich, which stage of the consumer decision-making process is ebay trying to influence? HOw are they doing so?

 

@#2Some firms believe customers who are not profitable should be "fired" (although they might not use 

that word). Should businesses be allowed to do this? 

 Customer databases aren't about providing better service--they're about milking more profits from 

customers. Comment. 

 Should people really worry about the amount of data companies collect about them? Why or why not? 

 Will CRM be equally successful in all countries? I especially want those of you who have lived in 

other nations to give us input from those places. 

 Visit the Upromise website. Read how people who enroll earn money to help pay for college based on 

what they buy. Surf around a little--particularly check out the way groceries can contribute. Comment 

on the database and the information it holds on Upromise members. 

 Did anything you learned in these chapters surprise you? How? Why?

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