Different
Companies go international for different reasons. What are the four reactive (defensive) reasons to go international?
Herdesky, H. (2011). International management: Managing across the borders and cultures. (7 ed., pp. 203-210). Upper Saddle River: The Pearson Education Company.
(Herdesky, 2011)
- 8 years ago
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NOT RATEDWhat is the regionalization/localization strategy? How does it differ from globalization?
Herdesky, H. (2011). International management: Managing across the borders and cultures. (7 ed., …
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NOT RATEDCompanies go international for different reasons. What are the four proactive (aggressive) reasons to go international? Explain.
Herdesky, H. (2011). International management: Managing across the …
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