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McDonald’s is a force to contend with both domestically and globally. The company has been a success story world-wide because of its focus on marketing details and because it plans globally yet acts locally.

Choose a doughnut/cinnamon bun/bread company with presence in two global markets. Access the two countries’ specific Web sites for the product you wish to discuss.

  • List the differences in product offerings in these 2 host countries and then compare same to home based product
  • Go to your company’s Web site in the 2 countries and discuss the promotion/advertising that is done there. Is it different or the same as the home base advertising? Explain.

Visit the cia.gov Web site and check the world fact book for the countries you have covered Explain your views as to the fit between product and location based on the following forces: political legal (3 factors), economic (3 factors), and socio-cultural ( 3 factors).

    • 8 years ago
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