Data Collection Forms Summary.
MRhelpI NEED THIS DONE WITHIN THE HOUR TO NEXT COUPLE HOURS. NO EXCUSES
SUMMARIZE THE FOLLOWING TOPICS in 1 page. FONT SIZE: 12, DOUBLE-SPACED
Understand the role of measurement in marketing research
Clarify the difference between basic information and classification information, and determine what order they should appear in a questionnaire
Explain how validity applies to measuring instruments
Design a data collection form
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