Data Collection Forms Summary.

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I NEED THIS DONE WITHIN THE HOUR TO NEXT COUPLE HOURS. NO EXCUSES

 

SUMMARIZE THE FOLLOWING TOPICS in 1 page. FONT SIZE: 12, DOUBLE-SPACED

 

  • Understand the role of measurement in marketing research

  • Clarify the difference between basic information and classification information, and determine what order they should appear in a questionnaire

  • Explain how validity applies to measuring instruments

  • Design a data collection form

    • 10 years ago
    • 5
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