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  • Readings and Resources

    Textbook:

    Hill, C., Jones, G., & Schilling, M. (2015). Strategic Management Theory: An Integrated Approach. Stamford, CT: Cengage Learning. 

    In these chapters you will read how a business analyzes and understands its operating environment and develops strategies that will be successful in that environment.  A well-crafted plan in one environment or marketplace may be totally inappropriate in another setting. These chapters help us avoid that type of mistake.

    • Chapter 6: Business-Level Strategy and the Industry Environment
    • Chapter 7. Strategy and Technology
    • Chapter 8. Strategy in the Global Environment
     
  • How much of an impact does the "maturity" level of the industry or company have on strategy? How can you be innovative in a mature industry? How can you be conservative in an introductory/rapid growth situation? Back up your assertions with resources and readings from the course, and your own research or experience.

    • 6 years ago
    • 15
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