Course Project

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Course Project

Part 3 of your marketing plan is due by the end of Week 7. You will complete Sections F-H of your marketing plan:

  1. Channels of Distribution: A description of the proposed channel strategy for the product. Should include information about the sales force (if any) and wholesale and retail channels, including selection, compensation, and management (two pages).
  2. Advertising, Sales Promotions, PR Plans: A description of the proposed promotional activities for the product (two pages).
  3. Budget for 3 Years: (one page)

Submit your assignment to the Dropbox, located at the top of this page. For instructions on how to use the Dropbox, read these step-by-step instructions.

See the Syllabus section "Due Dates for Assignments & Exams" for due date information.

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