"Company Description"


Throughout this course, you will develop a series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the “NAB Company Portfolio”.  The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan.


Please respond to the following:


  • Create your NAB company name and explain its significance.
  • Develop your company’s Mission Statement and provide a rationale for its components.








(The NAB Company Portfolio will have lists of things that the BUS599 students would be able to sort




through to conduct a SWOT Analysis and to apply to appropriate sections of the NAB Business Plan. )






Note #1:






This is the compilation of Data, Notes, and Information that have been put together to create a

Business Plan for a start-up company in the non-alcoholic beverage industry.





The goal of my business plan is twofold:




1. To help identify and outline all the issues I will need to address in starting this company.




2. To present to funders to help raise money to finance this company.


NAB Background:






Melinda Cates has been selling her NAB at County Fairs for the past 7 years for $2 a bottle. She




sells an average of 10 Cardboard cartons each weekend a County Fair is open. From her




calculations, it takes $.56 to make a bottle of NAB when she calculates all the NAB ingredients




and the cost of the bottle and cap. Her rich uncle, Bill, just died and left her a small monetary




inheritance. However, since he so enjoyed her home-made NAB, he also left her equipment to




start a small NAB business.




Melinda and I have been close, trusted friends for years. She found out that I just earned my




MBA from Strayer University, and she asked me to help her get her NAB business up and








I have agreed to put together a NAB Business Plan, and I have agreed to be the CEO/President of




the company for at least the next five years.


NAB Today:






Parameters for New Company




Here are the parameters in which I must work.

The business is a start-up: We are not yet in operation. We already have a “recipe” for a





beverage, but we are not yet making sales at any significant level.

Product: the only barrier is that it must be a non-alcoholic beverage (NAB). It is up to me





to decide upon what type of non-alcoholic beverage I intend to make and market. It can




be sold in individual sizes or wholesale.

Market size. I will start marketing and selling the NAB in my geographical area within a





100 mile radius from my home address.

Business size. I can grow the NAB business to any size in excess of one million dollars in





revenue by year two. In other words, this cannot be intended to be a one- or two-person





I intend to raise money. I will be looking for funding, and I have already started with





friends and family money. But at some point I will need funds from outside investors,




either angels or venture capitalists, depending on how much I project I need to raise or




receive from a group of individual investors on kickstarter.

I intend to have employees and develop my own organizational hierarchy.











I do not need to raise money for my personal financial support for the first six months. In





other words, I do not need to take a salary/draw for myself for six months of projections.




I am assuming I can live off my personal savings.


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