CGD 318 Week 4 Quiz ~ ( Latest Syllabus - Updated Jan, 2015 - Perfect Tutorial - Scored 100% )alltutorials
Question 1.About one-third of U.S. corporate profits are generated through:
- international business.
- search engines.
- government agencies.
Question 2.The U.S. government refers to its international information effort as ________, the attempt to enhance understanding of our culture and promote our foreign policy objectives.
- public information.
- information agency.
- public diplomacy.
- international relations.
Question 3.The long-gone notion known as “caveat emptor” refers to:
- preemptive consumer protection.
- let the buyer beware.
- the customer is always right.
- free marketplace ideas.
Question 4.Which is NOT a Hofstede’s cultural dimension that addresses a cultural difference?
- power distance.
- uncertainty avoidance.
Question 5.The pinnacle of corporate sponsorships is:
- the National Basketball Association.
- the Olympics.
- the telecommunications industry.
- the Super Bowl.
Question 6.Public relations specialists often work primarily with what department regarding employee communications?
- human resources.
- labor relations.
Question 7.Public relations professionals are best suited to explain the benefits of globalization, which must be communicated to three key groups EXCEPT:
- nongovernmental organizations.
- international institutions.
Question 8.Hundreds of nongovernment organizations which depend on international support for their programs and causes include all of the following EXCEPT:
- Amnesty International.
- Doctors Without Borders.
- Christian Adoption Agency.
Question 9.Public relations plays a critical role in sports beyond promotion. Which of these areas is important to public relations in sports?
- sponsorship management.
- team management.
- limiting visibility of boorish athletes.
Question 10.A survey of consumers showed that 70 percent believe the number one criterion for good corporate citizenship is:
- keeping prices low.
- treating employees well.
- providing a tidy profit for investors.
- producing well-written and informative messages.
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