CGD 318 Week 3 Quiz ~ ( Latest Syllabus - Updated Jan, 2015 - Perfect Tutorial - Scored 100% )

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Question 1.“B-roll” refers to: 

  •   anchor’s use of sound bites.   
  •   footage that doesn’t make the final newscast.   
  •   unedited video pictures submitted by a practitioner.   
  •   sound to accompany suggested footage.   

Question 2.Organizations receive more significant publicity when their releases are:

  •   publicizing charitable donations.   
  •   localized.   
  •   accompanied by photographs.   
  •   sent to corporate magazines.   

Question 3.What type of writing style is essential for a successful newsletter? 

  •   punchiness.   
  •   inverted-pyramid.   
  •   anecdotal.   
  •   bulleted.

Question 4.The most effective medium for delivering messages that require absorption of details and contemplation by the receiver is the:

  •   magazine.   
  •   online media.   
  •   newspaper.   
  •   radio.   

Question 5.Computers can be used to create professional looking newsletters and graphically illustrate materials on a personal computer right from the office, what is this called? 

  •   cyberscanning.   
  •   desktop publishing.   
  •   importing.   
  •   PowerPoint.   

Question 6.What are some pros of new media? 

  •   distance insensitive.   
  •   large audiences.   
  •   broad coverage.   
  •   linearity of content.   

Question 7.This can be likened to a chatroom or instant messaging session and enables public relations practitioners to use their computers to converse with clients or peers.

  •   Webconferencing.   
  •   teleconferencing.   
  •   online conference.   
  •   listserv.   

Question 8.The majority of newspapers in the United States are classified as ________ newspapers.  @ This answer is supported in the text on page 254. 

  •   tabloid   
  •   daily   
  •   weekly   
  •   bi-weekly

Question 9.What is NOT an effective outlet in trying to place your clients on television interview shows?

  •   talk shows.   
  •   as “experts” on issues.   
  •  subscribe to media alerts/listservs that ask for experts to be quoted/interviewed.   
  •   actualities.   

Question 10.The term that refers to cable and other high-capacity services (satellite, DSL) that enable online  practitioners to meet acceptable guidelines for loading time, while offering broadcast-quality video and unlimited information stores to media, investors, and other publics is:

  •   mainstreaming.   
  •   virtual presence.   
  •   broadband.   
  •   blogging.   

Link to other tutorials for CGD 318, just click on Assignment/Discussion/Quiz name to go to respective tutorial.

·         CGD 318 Week 1 DQ 1 ( What is Public Relations )

·         CGD 318 Week 1 DQ 2 ( Public Relations and Crisis Management )

·         CGD 318 Week 1 Quiz

·         CGD 318 Week 2 Assignment ( To Accept or Reject a Client )

·         CGD 318 Week 2 DQ 1 ( Public Relations Research )

·         CGD 318 Week 2 DQ 2 ( Publics & Public Opinion )

·         CGD 318 Week 2 Quiz

·         CGD 318 Week 3 Assignment ( News Release )

·         CGD 318 Week 3 DQ 1 ( The Audience )

·         CGD 318 Week 3 DQ 2 ( Public Relations Tactics )

·         CGD 318 Week 3 Quiz

·         CGD 318 Week 4 DQ 1 ( Global Impact of Public Relations )

·         CGD 318 Week 4 DQ 2 ( Business, Sports, Tourism, and Entertainment )

·         CGD 318 Week 4 Quiz

·         CGD 318 Week 5 Assignment ( Final Paper )

·         CGD 318 Week 5 DQ 1 ( Public Relations & Non-Profit Organizations )

·         CGD 318 Week 5 DQ 2 ( Public Relations in the 21st Century )

   

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    CGD 318 Week 3 Quiz ~ ( Latest Syllabus - Updated Jan, 2015 - Perfect Tutorial - Scored 100% )
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