CGD 318 Week 2 Assignment ( To Accept or Reject a Client ) ~ ( Latest Syllabus - Updated Jan, 2015 - Perfect Tutorial - Scored 100% )

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To Accept or Reject a Client
A well-known professional baseball player is suspected of having used steroids and other performance-enhancing drugs. He has not been charged. His agent asks you to advise and assist him in handling the intense media interest in the case. He wants you to try to place favorable stories about the baseball star in the media and create a positive environment for him. If formally accused, it could mean irreparable damage to his baseball career. 
You are not asked to do anything unethical. The money is quite good, and you know the publicity from working on the case will probably help your public relations consulting career, especially if the athlete is exonerated. Would you take the account? The agent tells you confidentially that the athlete has admitted that he took some substance that was unknown to him, but may have been steroids. Does this information affect your decision? What are the ethics of the situation as you see them? 
Write a proposal to your business partners regarding the situation. Answer any questions brought up in the case and compare the case to at least one similar case with a well-known ballplayer found through your research. Finally, make a recommendation to your partners as to whether or not you should accept the contract. 
Your proposal should be two-to-three pages (not including the title and reference pages) and formatted according to APA style as outlined in the approved style guide. Include at least one scholarly resource in addition to the course text. 
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment. 

  

Link to other tutorials for CGD 318, just click on Assignment/Discussion/Quiz name to go to respective tutorial.

·         CGD 318 Week 1 DQ 1 ( What is Public Relations )

·         CGD 318 Week 1 DQ 2 ( Public Relations and Crisis Management )

·         CGD 318 Week 1 Quiz

·         CGD 318 Week 2 Assignment ( To Accept or Reject a Client )

·         CGD 318 Week 2 DQ 1 ( Public Relations Research )

·         CGD 318 Week 2 DQ 2 ( Publics & Public Opinion )

·         CGD 318 Week 2 Quiz

·         CGD 318 Week 3 Assignment ( News Release )

·         CGD 318 Week 3 DQ 1 ( The Audience )

·         CGD 318 Week 3 DQ 2 ( Public Relations Tactics )

·         CGD 318 Week 3 Quiz

·         CGD 318 Week 4 DQ 1 ( Global Impact of Public Relations )

·         CGD 318 Week 4 DQ 2 ( Business, Sports, Tourism, and Entertainment )

·         CGD 318 Week 4 Quiz

·         CGD 318 Week 5 Assignment ( Final Paper )

·         CGD 318 Week 5 DQ 1 ( Public Relations & Non-Profit Organizations )

·         CGD 318 Week 5 DQ 2 ( Public Relations in the 21st Century )

    • 7 years ago
    CGD 318 Week 2 Assignment ( To Accept or Reject a Client ) ~ ( Latest Syllabus - Updated Jan, 2015 - Perfect Tutorial - Scored 100% )
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