CASE ANALYSIS GILLETTE MIDTERM MARKETING ANALYSIS GRANTHAM UNIVERSITY

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Marketing Analysis

Midterm "Case Analysis: Gillette"

Read Case 16: Gillette found in textbook Appendix and Write a paper that answers the following questions. 

  1. Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success?
    • Has product innovation in the wet-shaving market come to an end? 
    • Explain.
  2. What do you make of the razor wars, first between Gillette and Schick, and now with online competitors?
    • Does Gillette face a serious threat from competitive inroads? 
    • Explain. 
  3. What actions would you recommend over the next five years that could help Gillette maintain its worldwide dominance in the shaving market?
    • What specific marketing program decisions would your recommend?
    • Should Gillette be worried about its pricing strategy?
    • If so, what strategies would you recommend

Within your paper/analysis be sure to address the following:

  • Each question should be at least 1 page in length.
  • Include a title page
    • 10 years ago
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