1. A SWOT analysis
2. Create a plan of action for the strategic issues that the CEO is facing. There are at least 5 strategic issues.
After analyzing the case, establish your vision of where do you want to take this business in the future:
1. Analyze in which market segments (i.e. service clients) will you compete and with which services, and why?
2. Prioritize the strategic issues in terms of your vision
3. What type of strategy for growth will you pursue? the case indicates some possibilities
4. Consider plan of actions (and its complete implementation) for each strategic issue
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