Part 4: SWOT Analysis: 20% of your grade
GOAL: As a group you will have to identify the impact of internal and external factors that affect company performance by providing 3 examples for each of the 4 elements below. The examples should be realistic for a bicycle company in today’s competitive, economic, legal, technological, and socio-cultural environment. For each example you will have to indicate whether it is an internal or an external factor and why.
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