BUSI 522 Organizational Theory and Practice

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Case Analysis I: Aquarius Advertising Agency


·         Read the case for analysis:  Aquarius Advertising Agency on Page 138-140 in your text.

·         After reading the case study answer the following questions:

o      Analyze Aquarius with respect to the five contextual variables. How would you describe the environment, goals, culture, size and technology of Aquarius?

o      Design a new organization structure that takes into consideration the contextual variables in the case and the information flows.


o      Would a matrix structure be feasible for Aquarius? Why

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