BUS330: WEEK 3 DISC1

Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you’ve learned about the CRM approach. Describe how you might apply insights about developing long-lasting relationships with customers to retain or reactivate past visitors. You must use the text and at least one additional scholarly source. 

The waterpark I want to use is Wet n Wild in Orlando, Florida

Please include the following quote somewhere in the discussion:

According to the text, “the CRM approach is a strategy for tracking a company's interactions with customers and prospects and organizing information from sales, marketing, and customer service activities” (White, 2012).

White, S. (2012). Principles of Marketing (1st ed.). San Diego, CA: Bridgepoint Education, Inc.