BUS107 e business discussion
ertwolrule
Each question has to be 150 words
Discussion 1
Market Segmentation
Please respond to the following:
- From the e-Activity, identify which market segment(s) the business is targeting. Explain your answer.
- Present a case on why the company should be targeting a different market segment.
DISCUSSION 2
Branding
Please respond to the following:
- The key elements of a brand are differentiation, relevance, and perceived value. Using the company from the e-Activity and these key elements, analyze the company’s brand effectiveness.
- Identify the company’s brand strategy in e-Commerce. Suggest the use of a different brand strategy in order for the company to maintain a stronger brand.
- 10 years ago
- 7
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