BUS Dis 7

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  1. Marketing Strategy

 

From the e-Activity and the “Hit & Miss: Kodak Ignores the Digital Picture” reading in Chapter 12 of the text, examine the main reasons behind Kodak reinventing itself in order to stay in business. Evaluate the level of success of Kodak’s reinvention attempts. Support your position with two (2) examples of Kodak’s success or failure in its efforts.

 

  1. Information Needs

 

From the case study, examine the major advantages and disadvantages of Microsoft charging businesses to use Skype. Determine whether or not it would be beneficial for Microsoft to charge businesses for the use of Skype. Provide a rationale for your response.

 

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