Bus 521 All Assignment 1 To 4

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Assignment 1: Business Plan Part I – Business Vision
Due Week 3 and worth 180 points

Note: Refer to scenarios and reading assignments from previous weeks to complete this assignment.

Imagine you are hired by a new start-up company. You are tasked to recognize and explore a new business opportunity of creating a new product or service for your company. As part of your new business vision, you will create a business plan describing all keys elements of the business opportunity which will ultimately be presented to an executive team in a venture capital group for possible funding and execution.

Part I of the business plan will describe your business vision you plan to undertake in your company.

Write a five to six (5-6) page in which you:
1. Compile a business vision about the type of product or service you think your company needs to develop. Next, describe the business values and corporate values that you want to create.
2. Determine the need for the new product or service. Next, provide an overview of the market you intend to enter, and defend why this market is ripe for the introduction of this product or service at this particular time.
3. Determine the type of business model you will use for your new business opportunity. Support your response.
4. Formulate a feasibility analysis, and determine whether the new product or service is feasible. Identify the roadblocks that you will likely face.
5. Evaluate the data from your analysis, considering the source and time period. Justify the future financial condition of your company.
6. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.


Assignment 2: Business Plan Part II – Competitive Analysis and Strategic Assessment
Due Week 7 and worth 230 points

Note: Refer to scenarios and reading assignments from previous weeks to complete this assignment.

In Part I of your business plan, you explored a business opportunity for your company. You identified your business model, formulated your feasibility statement, and evaluated your data. In Part II, you will conduct a competitive analysis and strategic assessment of the proposed venture, balancing the possible risks and opportunities your company will face. In addition, you will provide the financial requirements for the venture capital group to evaluate.

Write a seven to eight (7-8) page paper in which you:
1. Conduct a competitive analysis in which you explain the sources of competition, the strengths of your competitors’ companies, and the other factors affecting your ability to compete.
2. Provide at least three (3) strategies and three (3) marketing tactics for attracting first-time customers.
3. Determine three to five (3-5) kinds of strategic positions that are available to you for your business plan. Next, determine the types of opportunities the strategic positions bring to your business both internally and externally.
4. Determine the key types of risks your business opportunity will face both internally and externally. Provide strategies to mitigate these risks.
5. Assess the different sources of funding available for funding entrepreneurial ventures in terms of the possible value they can bring to your venture. Next, explain the funding strategy your venture will undertake.
6. Create a report of operating costs required for your product or service venture, using the PlanningShop’s Business Plan Financial package. Note: The PlanningShop’s Business Plan Financial package can be found in the Student Center of the online course shell.
7. Prepare a break-even analysis in which you explain the report you created to the venture capital group.
8. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.


Assignment 3: Business Plan Part III – Business Initiative and Technology
Due Week 9 and worth 160 points

Note: Refer to scenarios and reading assignments from previous weeks to complete this assignment.

In Part III of your business plan, you will consider how your new business initiative will affect operations in your company. You will also evaluate different technologies and introduce the type of technology that will help you make a more efficient and high quality product or service.

Write a four to five (4-5) page paper in which you:
1. Analyze the options available for producing the product or service. Next, evaluate which of the available options you can take to streamline operations.
2. Determine how the product or service will meet consumer needs.
3. Assess at least three (3) types of technologies that will improve the quality of the product or service. Explain how the technologies will help enhance capabilities and customer loyalty.
4. Identify at least two (2) technology policies that will apply to the product or service initiative. Next, analyze three to five (3-5) ways how those policies that you have identified affect your product or service initiative.
5. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.


Assignment 4: Written Business Plan and Presentation
Due Week 10 and worth 360 points

Note: Refer to scenarios and reading assignments from previous weeks to complete this assignment.

This assignment consists of two (2) sections: a written business plan and a business plan PowerPoint presentation. You must submit the two (2) sections as separate files for the completion of this assignment. Label each file name according to the section of the assignment it is written for.

Section 1: Written Business Plan
You are now in the final stage of the business plan development. All previous documentation must be combined into one (1) document that will serve as the statement of work for the business plan. Your goal is to have the plan approved by the executive team in the venture capital group. The business plan is very detailed. However, the executive team is only interested in a ten (10) minute summation. Therefore, you also must create a compelling executive summary, in which you justify your new product or service venture and how it would benefit the company. You will also include your conclusion and recommendations as the final part of your business plan.

1. Write a three to four (3-4) page executive summary in which you provide a high-level technical overview of your business plan.
2. Combine all previous documentation into one (1) document that will serve as the statement of work for the business plan where you address the following:
a. Part I of your business plan – Your business vision including business opportunities, business model, and feasibility analysis
b. Part II of your business plan – Competitive analysis and strategic assessment including competitive analysis, strategies and marketing tactics, risks and mitigation strategies, funding, strategic positions, and cost operating report
c. Part III of your business plan – Business initiative and technology including business initiative, technologies, and technology policies
3. Provide a conclusion and recommendations in which you:
a. Analyze the new business opportunity and the strategies undertaken to support this business initiative for the company.
b. Assess the benefits and explain the potential business growth of the new product or service. Note: Ensure to carefully evaluate each of the risks.
c. Determine which aspects of your corporate culture will help make the company successful in your approach. Support the response.
d. Develop a set of recommendations for the company which justify why the management team should consider this new business strategy.

Section 2: Business Plan PowerPoint Presentation
In addition to your written executive summary, you will provide the venture capital group with a presentation addressing all major points of your business plan.
4. Create a nine to twelve (9-12) slide PowerPoint presentation in which you:
a. Illustrate all major points of your business plan. Note: Follow the outline of your paper, starting with the executive summary and make sure to use headings to identify the sections.
b. Provide a rationale for each major point of your business plan and justify why this venture should be undertaken.
c. Provide one (1) summary slide of the conclusion and recommendations.



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    • 8 years ago
    BUS 521 All Assignment 1 To 4
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