BUS 499 Module 2 Case Assignment; Balanced Scorecard Approach BAA Heathrow

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BUS 499 - BSBA Integrative Project - Trident

Module 2 - Case

BSC Flexibility & The Customer Perspective

Assignment Overview

In the last module we looked at the Balanced Scorecard and how it is implemented from a "purist’s approach," just touching on the flexibility of the tool. In this module, we are going to look at the BSC from more of an adaptive approach. That is to say, how adaptable is this tool given the wide variety of organizations out there in the world?

In this assignment you are asked to study the required readings and to read the following case study:

Basu, R., Little, C., & Millard, C., ( 2009). Case Study: A fresh approach of the Balanced Scorecard in the Heathrow Terminal 5 project. Measuring Business Excellence. 13(4). 22–33. Retrieved fromhttp://www.perf-ex.co.uk/wp-content/uploads/2012/04/T5-case-study-MBE-papaer.pdf

Case Assignment

After reading this article, write an essay in which you compare and contrast the Balanced Scorecard utilized by the British Airport Authority (BAA) at Heathrow Airport’s Terminal 5 project with the standard quadrants typically applied in a traditional BSC approach (Financial focus, Internal focus, Learning and Growth focus, and Customer focus). That is to say, the Terminal 5 project was a large, public construction project using private contractors. Yet, the BSC approach is also applied to the manufacturing sector and health care sector, and is applied in both private and public organizations. So, to help formulate your arguments, you'll want to consider how the T5 project adapted the BSC approach to fit the prevailing circumstances.

Assignment Expectations

In formulating your essay, discuss to what degree the evidence suggests the Balanced Scorecard approach is amenable to most organizations.

Introduction:In this part of your essay introduce your topic and provide a brief overview of the key points you plan to make in your paper.

Analysis:In this section present the actual comparison and contrast between BAA’s approach to the Balanced Scorecard and more traditional approaches.

Conclusion:Wrap up your argument with a clear and cogent synopsis of your findings. Do your best to convince your reader (aka your professor) that your position is valid.


Additional Instructions:Your essay should be 3–4 pages in length (not counting your title page or references). You must include a title page and a list references. APA formatting is preferred. Do not paste sections of text into your essay. All of your work must be written in your own words. It’s OK to use a short quote now and again, but quotations must be in quotation marks and properly cited. In-text citations should be used anytime you are borrowing somebody else’s ideas or information. That is to say, if you are borrowing a thought from a publication from F. Leghorn’s article written in 2010, that section of text must be followed with (Leghorn, 2010). Quotations, data, and general ideas (put into your own words) should all be cited.

    • 5 years ago
    BUS 499 Module 2 Case Assignment; Balanced Scorecard Approach BAA Heathrow

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