BUS 499 CAPSTONE - Assignment 3: Business and corporate-level strategies

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written about in this course, and one publicly traded corporation within that
industry. Research the company on its own Website, the public filings on the
Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml),
in the University's online databases, and any other sources you can find. The
annual report will often provide insights that can help address some of these questions.
 
 
 
 
Write a six to eight (6-8) page
paper in which you:
 
1.    
Analyze the business-level
strategies for the corporation you chose to determine the business- level
strategy you think is most important to the long-term success of the firm and
whether or not you judge this to be a good choice. Justify your opinion.
 
2.    
Analyze the corporate-level
strategies for the corporation you chose to determine the corporate-level strategy
you think is most important to the long-term success of the firm and whether or
not you judge this to be a good choice. Justify your opinion.
 
3.    
Analyze the competitive environment
to determine the corporation's most significant competitor. Compare their
strategies at each level and evaluate which company you think is most likely to
be successful in the long term. Justify your choice.
 
4.    
Determine whether your choice from
Question 3 would differ in slow-cycle and fast-cycle markets.
 
5.    
Use at least three (3) quality
references. Note: Wikipedia and other Websites do not quality as academic
resources. 
 
 
 
Your assignment must follow these
formatting requirements
 
·        
Be typed, double spaced, using Times
New Roman font (size 12), with one-inch margins on all sides; references must
follow APA or school-specific format. Check with your professor for any additional
instructions.
 
·        
Include a cover page containing the
title of the assignment, the student’s name, the professor’s name, the course
title, and the date. The cover page and the reference page are not included in the
required page length. 
 
 
 
The specific course learning
outcomes associated with this assignment are:
 
·        
Identify various levels and types of
strategy in a firm.
 
·        
Use technology and information
resources to research issues in business administration.
 
·        
Write clearly and concisely about
business administration using proper writing mechanics.
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