BUS 475 Strategic Plan, Part II: SWOTT Analysis

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Conductan internal and external environmental analysis for your proposed business.

 

Create a SWOTT table summarizing your findings. Your environmental analysis should take into account, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.

 

 

·         External forces and trends considerations:

 

o    Legal and regulatory

 

o    Global

 

o    Economic

 

o    Technological

 

o    Innovation

 

o    Social

 

o    Environmental

 

o    Competitive analysis

 

 

 

·         Internal forces and trends considerations:

 

 

 

o    Strategy

 

o    Structures

 

o    Processes and systems

 

o    Resources

 

o    Goals

 

o    Strategic capabilities

 

o    Culture

 

o    Technologies

 

o    Innovations

 

o    Intellectual property

 

o    Leadership

 

 

 

Write a 1,400- to 1,750-word synopsis in which you analyze at least seven of the forces and trends from the list above. Your analysis must include the following:

 

 

 

·         Include economic as well as legal and regulatory forces and trends.

 

·         Critique how well the organization adapts to change.

 

·         Analyze the supply chain operations of the organization.

 

·         Identify issues and/or opportunities:

 

o    Identify the major issues and/or opportunities that the company faces based on your analysis above.

 

o    Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.

 

o    Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.

 

 

Format your paper consistent with APA guidelines.

    • 8 years ago
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