Course Description                                                                                                           

The integrated business topics course examines strategic business management while integrating topics from previously completed business foundation coursework. This allows students to demonstrate a comprehensive understanding of the undergraduate business curricula with a significant emphasis placed on the assessment of individual outcomes to determine content mastery.

Course Topics & Objectives                                                                                            

Week One: Introduction to Strategic Management


·         Define strategic management and planning.

·         Create an organizational mission and vision statement.

·         Analyze an organization in terms of its structure, culture, and purpose.

·         Develop a strategic plan.


Week Two: Internal and External Environment


·         Conduct a SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis.

·         Analyze the effect of the external and internal environments on an organization’s strategic plan.


Week Three: Strategy Development


·         Develop strategic objectives.

·         Create organizational objectives and goals.


Week Four: Strategy Implementation


·         Recommend an implementation strategy for a strategic plan.


Week Five: Monitoring and Control


·         Develop methods to monitor and control the implementation of a strategic plan.

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