BUS 330 Week 1 DQ 1 Role of the Marketing Function and DQ 2 Products and Services
Nick SparrowRole of the Marketing Function. What is the role of the marketing function in business?
In 200 to 250 words, explain the role of the marketing function. What are some activities of the marketing department? Explain how the marketing function determines customer value. Respond to at least two of your classmates’ posts.
Guided Response:
Review several of your peers’ posts and identify activities of the marketing department they did not include in their post. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to rethink the marketing function.
Products and Services. It can be harder to sell an intangible service than a tangible product. After reading Chapter 3 of the text, pick one of the cells in Table 3.4: “Service Classifications” and name a service offered in that class—for example, business remodeling service under consulting and operations. In 200 to 250 words, describe a service in your chosen category in terms of the four ways a service is different from a product—its intangibility, inseparability, variability, and perishability. Propose a solution for sale that could be used as a point of competitive differentiation in a marketing campaign.
Guided Response:
Review several of your peers’ posts. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to rethink the differences between services and products.
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BUS 330 Entire Course (Principles of Marketing)
BUS 330 Week 1 DQ 1 Role of the Marketing Function
BUS 330 Week 1 DQ 2 Products and Services
BUS 330 Week 2 DQ 1 Product Life Cycle
BUS 330 Week 2 DQ 2 Product Usage Categories
BUS 330 Week 3 Written Assignment
BUS 330 Week 3 DQ 1 Customer Relationship Management
BUS 330 Week 3 DQ 2 Demographics and Trends
BUS 330 Week 4 DQ 1 Functions of Marketing Management
BUS 330 Week 4 DQ 2 Marketing Plan
BUS 330 Week 5 DQ 1 Corporate Social Responsibility
BUS 330 Week 5 DQ 2 Marketing Ethics and Children
BUS 330 WEEK 5 FINAL PAPER ASHFORD
BUS 330 Week 1 DQ 1 Role of the Marketing Function and DQ 2 Products and Services
BUS 330 Week 2 DQ 1 Product Life Cycle and DQ 2 Product Usage Categories
BUS 330 Week 3 DQ 1 Customer Relationship Management and DQ 2 Demographics and Trends
BUS 330 Week 4 DQ 1 Functions of Marketing Management and DQ 2 Marketing Plan
BUS 330 Week 5 DQ 1 Corporate Social Responsibility and DQ 2 Marketing Ethics and Children
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