BUS 317 Week 5 Assignment ( Final Paper ) - A Graded - Best Tutorial - Quality Work - Latest Syllabus

Focus of the Final Paper
Based on all chapters in the course text, choose an advertising topic for the Final Paper from the suggested list below, or choose your own advertising topic (be sure to obtain instructor approval). Your paper must: 

  1. Define the advertising topic.
  2. Describe its effect on the advertising industry.
  3. Explain how this advertising topic might aid managers in using the advertising campaign to achieve business objectives.
  4. Describe the role the topic plays on consumer behavior.
  5. Analyze how this advertising topic is implemented in a specific organization, chosen from an article retrieved in the Ashford University Library.

Suggested Advertising Topics:

  • Advertising in the 21st century
  • Ethical and Social responsibility in advertising
  • Advertising to children
  • Public service announcements
  • Media planning and buying
  • Advertising media (radio, television, print, digital)

Writing the Final Paper
The Final Paper:

  1. Must be eight to ten pages in length (excluding the title and reference pages), and formatted according to APA style guidelines as outlined in the Ashford Writing Center.
  2. Must include a title page with the following:
    1. Title of paper
    2. Student’s name
    3. Course name and number
    4. Instructor’s name
    5. Date submitted
  3. Must begin with an introductory paragraph that has a succinct thesis statement.
  4. Must address the topic of the paper with critical thought.
  5. Must end with a conclusion that reaffirms your thesis.
  6. Must use at least six scholarly sources, including a minimum of five from the Ashford University Library in addition to the course textbook.
  7. Must document all sources in APA style, as outlined in the Ashford Writing Center.
  8. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

 

Need Other Tutorials For BUS 317?

You may click on the links below to go to respective tutorial.

·         BUS 317 Week 1 Discussion 1 ( What is Advertising )

·         BUS 317 Week 1 Discussion 2 ( Advertising Agencies )

·         BUS 317 Week 1 Quiz

·         BUS 317 Week 2 Assignment ( The Evolution and Importance of Advertising )

·         BUS 317 Week 2 Discussion 1 ( Advertising on Social Networks )

·         BUS 317 Week 2 Discussion 2 ( Creative Strategy )

·         BUS 317 Week 2 Quiz

·         BUS 317 Week 3 Discussion 1 ( Selecting Media )

·         BUS 317 Week 3 Discussion 2 ( Media Pros and Cons )

·         BUS 317 Week 3 Quiz

·         BUS 317 Week 4 Discussion 1 ( Out-of-Home, Direct Mail, & Specialty Advertising )

·         BUS 317 Week 4 Discussion 2 ( Media Planning & Buying )

·         BUS 317 Week 4 Quiz

·         BUS 317 Week 5 Assignment ( Final Paper )

·         BUS 317 Week 5 Discussion 1 ( Ethics in Advertising )

·         BUS 317 Week 5 Discussion 2 ( Social Responsibility )

    • Posted: 5 years ago
    BUS 317 Week 5 Assignment ( Final Paper ) - A Graded - Best Tutorial - Quality Work - Latest Syllabus

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      Final Paper

      Focus of the Final Paper

      Based on all chapters in the course text, choose an advertising topic for the Final Paper from the suggested list below, or choose your …