Blue Ocean Strategy

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Write a 700- to 800-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:

 

  • A description of blue ocean strategy and its importance
  • A product or service that might be considered a blue ocean move and why
  • An alternative red ocean move for the same product or service along with the pros and cons of that strategy

Format your paper consistent with APA guidelines.

 

NOTE: the examples are very importants!!!!

    • 6 years ago
    • 10
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      blue_ocean_strategy_paper.docx

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      blue_ocean_strategy.docx

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      blue_ocean_strategy.docx

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      mkt_421_week_4_blue_ocean_strategy_paper-blue_ocean_and_red_ocean_strategy.docx

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      the_blue_ocean_strategy.docx

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      5_blue_ocean_strategy.docx

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