Assignment

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You are the new Chief Executive Officer (CEO) of your chosen organizationand are faced with a difficult leadership challenge. As the leader, you will need to develop a winning strategy (aka Strategic Leadership Plan) to move your organization to greater productivity, growth, and/or profitability.

 

Choose your organization from the following list:

• General Motors (GM)

• Carnival (CCL)

• JC Penny (JCP)

• BlackBerry (BBRY)

 

*All course assignmentswill support the development of your final Strategic Leadership Plan and your Boardroom Pitch, both due inweek 5 of this course.

 

For this assignment, provide an overview of your organization and begin researching the current leadership challenge your organization is facing to determine what challenge you will address.Write a 1-2 page paper according to following criteria:

 

• Overview of Organization

§ What does your organization do?

§ What are its core competencies?

§ What is the organization’s mission and vision?

§ What market industry is it in?

§ Where does it operate?

§ Who are its customers?

§ What is itsrelevant history?

§ Etc. • Explain why you chose the organization and what leadership challenge you will address.

 

While researching your chosen organization, familiarize yourself with the following:

• The company website.

• Information on business websites such as CNBC and Yahoo Finance.

• Use your WSJ account to follow and research articles written about your organization. 

    • 8 years ago
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