Teradata, which is a computer company that sells analytical data platforms, products and related services. Using the information from

and 5 or more other resources you research on your own, complete an External Environment Analysis of the company. In your paper include the following:

·        A detailed comprehensive overview of the company

·        Industry analysis: detailed and comprehensive analysis of the industry and gaps in the industry that can lead to opportunities. 

·        Competitive analysis.  [Use the company’s closest competitors plus the selected company.] Identify competitors with their product/service, their strengths and weaknesses along with their strategies used to achieve their objective and the market outlook.

·        Techniques Analysis:  PESTEL, Five Forces, OT from SWOT, EFE, and CPM. The following links can be used as a guide on the five techniques listed above:



EFE (External Factor Evaluation)

CPM (Competitive Profile Matrices)


·        Trends: Discuss trends significant to the industry and company and discuss key areas of uncertainty related to trends or events that potentially could impact the company’s strategy.


In addition, you can utilize information from chapter 3 of the textbook “Mastering Strategic Management.”

In writing this assignment, students are asked to support the reasoning using APA in-text citations and a reference list.  A reference within a reference list cannot exist without an associated in-text citation and vice versa



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