Instructions 

Source: LaRoy, G. (2013). Chick fil A Eat Mor Chikin Except on Sunday. Retrieved from

https://www.youtube.com/watch?v=cHAie2mz3gQ

This video summarizes the marketing strategy of Chick-fil-A®, the second largest quick-service chicken restaurant chain in the United States, based on sales ($1.975 billion in 2005).  It operates over 1,250 restaurants in 37 states and Washington, D.C.  Its 2005 performance marks the 38th consecutive year of system-wide sales gain.

After watching the video please, answer the following case questions:

1. Describe Chick-file-A marketing strategy?

2.  How would you describe Chick-fil-A’s positioning strategy? 

3.  Is Sunday closing a competitive advantage for Chick-fil-A?  Explain. 

4.  Should other retailers consider closing on Sunday?  Why?  Why not?

5. Describe the company's marketing mix along with the 4 Ps.

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