Marketing Mix Strategies


Company: Whole Foods Inc

The objective of this assignment is – from a management perspective – is to understand product positioning, branding and product lines. How do companies decide where to position their products in the market? How important – and difficult – is it to build a recognized brand name?


Here are some parameters to guide you in compiling this paper 

• Brand strategies and product positioning

• Brand name development: 

• Creating a new brand name

• Protecting the brand name

• Life cycle pricing

• Value-based pricing strategies 

• Internet pricing/marketing

• Break even analysis

• Stimulating customer action

• Promotional price elasticity

• Customer response

• Relevant articles posted by faculty 


Format: APA, 

Font: Times New Roman Size 12, paper length, 5 - 6 pages. References:7 Minimum

Cover page and reference page are additional pages and should not be included in the page count.

It is expected that papers are written in the third person, contain the proper terminology as used in the text and in class, are spelling and grammatically correct – with a high level of clarity and re referenced appropriately. Refrain from pasting in excerpts from the textbook as this will diminish your grade and could be considered plagiarism – resulting in a failing grade.

    • 5 years ago

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