Assignment 1: Culture and Positioning


Assignment 1: Culture and Positioning

Select a product or service that is marketed in the U.S. and in another country. Based on your knowledge and experience, as well as research, describe how the product is positioned differently in the U.S. versus the other country. Explain two cultural and two noncultural reasons for the difference in positioning.

By Saturday, July 23, 2016, submit your responses to the appropriate Discussion Area. By Wednesday, July 27, 2016, comment on your peers' responses with value added comments that demonstrate your level of learning/understanding of the course material. Is the product or service selected appropriate? Is product positioning correctly described? Are the identified cultural and noncultural reasons for positioning plausible?


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