Select a company currently experiencing marketing changes.
Create a 6-10 slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix:

  • Use a cover slide
  • Set the goals and theme of the presentation
  • Define the concept and discuss its importance in marketing
  • Each of the four P's should be addressed on its own slide.
  • The final slide should analyze the changes this company is experiencing and the driving forces behind the changes.
  • Use the internet for articles or the Wall Street Journal articles in the University Library to facilitate your research of the company.  To do so, access the University Library, go to Find Publication, type in Wall Street Journal and then company you are researching. 

Include a reference slide, use at least 2 research sources, integrate them into your work as in-text citations, and use third person perspective.

    • 6 years ago
    • 5

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