Analysis of Companies


Discuss competitive advantages, both differentiation and cost advantage of the following three cases in order to support this discussion:

  1. AirAsia: The World’s Lowest Cost Airline 
  2. Starbucks Corporation, May 2015 
  3. Harley-Davidson Inc., May 2015 pp. 502-514 Course Text: R. M. Grant, Contemporary Strategy Analysis: Text and Cases, 9th edn., Wiley, 2016

Once you have reviewed the cases answer the following questions:

  • Which corporations exhibited a Differentiation Advantage? Which corporations exhibited a Cost Advantage? Be sure to provide examples for each corporation illustrating the type of competitive advantage.
  • In relation to "cost drivers" What are some of the factors which cause one firm’s unit costs to differ from those of its competitors?  Please provide examples. 
  • Which competitive advantage is more sustainable Cost Advantage or Differentiation Advantage? Please explain.
  • 500 words
  • 5 years ago
  • 5