Advertising HW: KFC Global brand website assignment

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Individually, select a global brand that has localized country websites (Use KFC in this case)

Visit 4 websites of different countries of your brand

Observe and compare—What are the similarities & differences in products, visuals, appeals, target consumers, and what elements (logo, packaging, slogan, etc) are customized or standardized?

Explain why the brand has to or ought to standardize and localize what elements 

Please use the keywords from the attached powerpoint to explain in the paper

 

Write a two-page report  - 1.5 spacing

 

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