Advertising agency Crispin Porter Bogusky case

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Select and research an advertising agency. You can choose a national or local agency. Write a 4 page overview and evaluation of the agency. Your evaluation should be written in two sections. The first section should describe the agency’s unique aspects, strengths, services, approach to marketing communications, specialties, client list, and so forth. The second section should be your opinion of the organization as a marketing communication firm. Include your perception of the organization. See below for a list possible advertising agencies. National Agencies 1. Crispin Porter & Bogusky 2. R/GA 3. TBWA 4. Mother 5. AKQA 6. Goodby, Silverstein & Partners 7. Edelman 8. Weber Shandwick 9. BBH 10. BBDO Worldwide 11. GDS&M Ogilvy & Mather Worldwide 12. Bozell Worldwide Grey Advertising 13. The Omincon Group 14. Saatchi & Saatchi 15. DDB Needham Worldwide 16. Martin Agency TBWA/Chiat/Day 17. Deutsch 18. Martin Williams 19. Wieden & Kennedy 20. FCB Worldwide 21. McCann-Erickson Worldwide 22. The Wunderman Group 23. Y&R Advertising

    • 8 years ago
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