Advanced Entrepreneurship (MGMT422) - Paper 1
Due: September 10, 2016 by 9pm
length : 3 pages exluding cover and ref. pages
Unit: Products & Product Marketing
Consider the following scenario: Develop a written proposal outlining a specific product or service idea you have as the product manager for Triangle Solutions. Triangle's company type and product area have been left unspecified in order to allow you creativity in invention of your own product ideas and exploration of areas of interest in the market. You may not use the same area or idea used in previous assignments. Be sure to include the following in your response:
1). In the proposal, make a case for your new Triangle Solutions product that clearly states the need in the market, the pain points felt by customers, and the solution the new product will deliver.
2). Research the industry and market for the product providing data on the target market's size, potential growth and relative demographics of the client base, as well as major competitors or obvious potential regulatory issues such as environmental.
3). Provide some ideas for marketing strategies may be used to effectively introduce this product to the market. What channels will be used? What aspect(s) of the product should be emphasized? How will it be priced? How will these approaches achieve results?
4). Approach this from an entrepreneurial prospective as if you are launching a new venture without your company’s support. Your Word document should be 3-4 pages and segmented into paragraphs addressing each section.
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