4. Marketing decision makers in a firm must constantly monitor competitors' activities - their products, prices, distribution, and promotional effort. • Find 2 to 3 articles on any of the elements of marketing mix • Your essay need to focus on how compani

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1.     Marketing decision makers in a firm must constantly monitor competitors' activities - their products, prices, distribution, and promotional effort.

·        Find 2 to 3 articles on any of the elements of marketing mix

 

·        Your essay need to focus on how companies are changing their MM to achieve growth, market share or profitability or brand awareness  or bran loyalty

 

    • 10 years ago
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