4. Marketers use demographic information to segment markets because it is widely available and often related to consumers’ purchasing and consumption behavior. List five common bases used by marketers for demographic segmentation. For each base listed, gi

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4. Marketers use demographic information to segment markets because it is widely available and often related to consumers’ purchasing and consumption behavior. List five common bases used by marketers for demographic segmentation. For each base listed, give an example of a product specifically targeted to the needs and wants of the segment identified within the base.

    • 8 years ago
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