2015 Apple Strategy Needed

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Does Apple need to change its product strategy to stay competitive?

Watch the following 2013 Bloomberg’s video

Watch Video
Apple's Next Products: Is a New Strategy Needed?
Duration: (4:23)
 
 

 

  • Based on the video, fast forward to current day and give your opinion on whether or not Apple’s product strategy should change given its current rate of success and potential competing companies (i.e. Samsung, etc.) operating within their market. Provide a rationale for your response.
  • For reference, review the supplemental article on Michael Porter’s Five Forces.
  • 6 years ago
  • 3
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