2 page marketing the 4 p's

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You've conducted the Situation Analysis and have set your strategic marketing direction. The next step in the Course Project is completing a Marketing Mix for your product or service.

  • Write a 1-2 paragraph summary that includes: product/service description, target market profile statement, and marketing strategy.
  • Evaluate "4Ps" or "SAVE" Model and select most appropriate marketing mix model. Provide justification for why you selected your model.
  • In one paragraph for each element of your chosen marketing mix model, describe and justify marketing mix components for Course Project.
  • 8 years ago
  • 10
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