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Mr.Q Summary:
Marketing for good or for ill?
Levitt (1975) and Klein (2000) provide very different perspectives on what marketing is all about. Using the critical
Marketing for good or for ill?
Levitt (1975) and Klein (2000) provide very different perspectives on what marketing is all about. Using the critical
thinking techniques learned in this course, provide a critical analysis of their views, and use it to support your own
ideas about the marketing function.
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