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Each of the bellow questions should be answered separately in an essay format (3 paragraphs) 350 to 400 words.

MKT 310 Week 8 Assignment, Operating a Retail Business

MKT 310 Week 8 Quiz 6 Chapter 13 (112 Questions) and 14 (112 Questions)

MKT 310 Week 9 Quiz 7 Chapter 15 (112 Questions) and 16 (112 Questions)

MKT 310 Week 4 Assignment, Retailer Relationships

MKT 310 Week 5 Midterm Exam Chapter 1 to 8 (900 Questions and Answers)

MKT 310 Week 6 Quiz 4 Chapter 9 (112 Questions) and 10 (112 Questions)


MKT 310 Retail Management

MKT 310 Week 2 Quiz 1 Chapter 1 (112 Question) and Chapter 2 (112 Questions)

MKT 310 Week 3 Quiz 2 Chapter 3 (112 Questions) and Chapter 4 (112 Questions and Answers)


MKT 310 Midterm Exam Chapter 1 to 8

1) Using intuition, continuing what was done before, and copying a successful competitor’s strategy are examples of ________.

2) An example of nonsystematic research in retailing, relating to the effect of a price rise on projected sales, is ________.

3) The information needs of retail managers are anticipated, collected, organized, and stored on a continuous basis in ________.

MKT 310 Final Exam Chapter 9 to 20

1) Any communication by a retailer that informs, persuades, and/or reminds the target market about any aspect of that firm is ________.

2) The four elements of ________ are advertising, public relations, personal selling, and sales promotion.

3) Which form of promotion has media payment, a nonpersonal presentation, out-of-store mass media, and an identified sponsor?

MKT 305 Week 11 Quiz 10 Chapter 16

1.   Consumer misbehavior is behavior that violates generally accepted norms of conduct.

2.   Consumer misbehavior may be viewed as a subset of a more general topic, human deviance.

3.   All consumer misbehavior is illegal.

4.   The focal motivation for consumer misbehavior is value.

5.   Other consumers may suffer while misbehaving consumers break societal norms and laws.

MKT 305 Week 10 Quiz 9 Chapter 14 and 15

1. Permanent goods are goods that are consumed over long periods of time.

2. A refrigerator is an example of a durable good.

3. Nondurable goods are consumed quickly.

4. Product turnover refers to the number of times a product or service is consumed in a given time period.

5. All services are nondurable goods.

MKT 305 Week 9 Quiz 8 Chapter 13

1.   Evaluative criteria are the attributes, features, or potential benefits that consumers consider when reviewing possible solutions to a problem.

2.   A feature is a performance characteristic of an object.

3.   A benefit is a perceived favorable result that is derived from the presence of a particular feature.

4.   Not all evaluative criteria are equally important.

MKT 305 Week 8 Quiz 7 Chapter 11 and 12

1.   Situational influences are things that influence consumers that are independent of enduring consumer, brand, or product characteristics.

2.   Situational influences change the desirability of consuming things but don’t change the value of these things.

3.   Situational influences can be classified into one of two categories: utilitarian and hedonic.

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