You have met with your client and colleagues about last week’s marketing plan draft. Based on the feedback from your colleagues and others, you are now ready to pull the completed final plan together.

Part 1 (500–700 words)

Based on feedback from your peers in the Week 4 discussion thread and comments on your Individual Project, make any final revisions to the following sections:

  • Company overview:Add the information from your Week 1 Individual Project that describes your company (50–100 words).
  • Competition:Add the information from you Week 1 Individual Project about the top competitor of your brand (50–100 words).
  • Research and the marketing strategy:Add the information from your Week 2 Discussion Board about the importance of research and marketing strategy for the brand. Add information from the strengths, weaknesses, opportunities, and threats (SWOT) analysis in this section (50–100 words).
  • The marketing mix objectives:Add the information from your Week 1 Individual Project with the objectives of the marketing mix for your brand: product, price, place, and promotion (50–100 words).
  • Product positioning strategy:Add the positioning strategy for your product that is designed to change the perception of the current product by the targeted customer group from your Week 2 Individual Project (50–100 words).
  • Customer profile:Include the details related to your customer’s demographics and psychographics and the two segments that you created from your Week 3 Discussion Board and Individual Project assignments (50–100 words).
  • Marketing communications:Write a section that explains an advertising or messaging concept to help tell customers about the brand. Think about a television commercial, radio spot, print or banner advertisement, or a social media message (50–100 words).
  • Distribution of the product: Explain 1 place to sell your product (25–50 words).

Part 2 (300–400 words)

Add the following 2 sections:

  • Executive summary:Write 100–150 words highlighting key points about the plan. It should act as an abstract that explains the current marketplace and customer market to management. It should outline major sections of the plan.
  • Global opportunities:Select 1 country where the product could be successful. Explain how your product could be expanded into the global marketplace by writing a narrative of 200–300 words that justifies the following:
    • The country’s current marketplace and competitive environment
    • The country’s economic situation
    • 1 cultural value that matches your home country’s product values
    • 2 demographic characteristics of your proposed target market
    • The recommendation for expanding into the selected global market, or a general statement that outlines the conducted research

Your final marketing plan should include all of the following sections:

  • Executive Summary
  • Company Overview
  • Competition
  • Research and Marketing Strategy
  • The Marketing Mix
  • Product Positioning Strategy
  • Customer Profile
  • Marketing Communications
  • Distribution of the Product
  • Global Opportunities

You have met with your client and colleagues about last week’s marketing plan draft. Based on the feedback from your colleagues and others, you are now ready to pull the completed final plan together.

Part 1 (500–700 words)

Based on feedback from your peers in the Week 4 discussion thread and comments on your Individual Project, make any final revisions to the following sections:

  • Company overview:Add the information from your Week 1 Individual Project that describes your company (50–100 words).
  • Competition:Add the information from you Week 1 Individual Project about the top competitor of your brand (50–100 words).
  • Research and the marketing strategy:Add the information from your Week 2 Discussion Board about the importance of research and marketing strategy for the brand. Add information from the strengths, weaknesses, opportunities, and threats (SWOT) analysis in this section (50–100 words).
  • The marketing mix objectives:Add the information from your Week 1 Individual Project with the objectives of the marketing mix for your brand: product, price, place, and promotion (50–100 words).
  • Product positioning strategy:Add the positioning strategy for your product that is designed to change the perception of the current product by the targeted customer group from your Week 2 Individual Project (50–100 words).
  • Customer profile:Include the details related to your customer’s demographics and psychographics and the two segments that you created from your Week 3 Discussion Board and Individual Project assignments (50–100 words).
  • Marketing communications:Write a section that explains an advertising or messaging concept to help tell customers about the brand. Think about a television commercial, radio spot, print or banner advertisement, or a social media message (50–100 words).
  • Distribution of the product: Explain 1 place to sell your product (25–50 words).

Part 2 (300–400 words)

Add the following 2 sections:

  • Executive summary:Write 100–150 words highlighting key points about the plan. It should act as an abstract that explains the current marketplace and customer market to management. It should outline major sections of the plan.
  • Global opportunities:Select 1 country where the product could be successful. Explain how your product could be expanded into the global marketplace by writing a narrative of 200–300 words that justifies the following:
    • The country’s current marketplace and competitive environment
    • The country’s economic situation
    • 1 cultural value that matches your home country’s product values
    • 2 demographic characteristics of your proposed target market
    • The recommendation for expanding into the selected global market, or a general statement that outlines the conducted research

Your final marketing plan should include all of the following sections:

  • Executive Summary
  • Company Overview
  • Competition
  • Research and Marketing Strategy
  • The Marketing Mix
  • Product Positioning Strategy
  • Customer Profile
  • Marketing Communications
  • Distribution of the Product
  • Global Opportunities
sk Name:Phase 3 Individual Project
Deliverable Length:400 word essay
Details:

Weekly tasks or assignments (Individual Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

Task Assignment:

Click here for template provided to assist you with this assignment.

This task emphasizes organization, development, and context in conveying a message to an intended audience.

In 3-5 paragraphs (minimum of 400 words), you will write a Problem/Solution Essay to an intended audience.  To complete this task, follow these steps:

In your essay, define a problem that affects your local or extended community, and then propose a realistic, rational solution to this problem.

The problem might relate to family, work colleagues, or any other social group you find interesting or important. Please note that this problem should affect more than two people. For example, interpersonal disagreements between two people will not work well for this assignment.

  • Your first paragraph will introduce a specific problem within your defined local or extended community. Your thesis statement should reflect both the problem and your proposed solution.
  • Your body paragraphs will develop the thesis statement you conveyed in your introduction. You should have at least one body paragraph that provides the reader with details related to the problem and at least one body paragraph that provides specific solution to address the problem.
  • Your conclusion paragraph may review the thesis statement and supporting points and/or make a final pitch to convince the reader why your proposed solution is possible.
  • Sources are considered optional, but if used, must be cited using APA format.
  • Use basic APA format: Use 1” margins, double-space uniformly, indent paragraphs, and use font 12-point Times New Roman font.

Your instructor may have additional advice for the successful completion of this assignment. For further information, either see instructor comments located below or access live chats and instructor files.

Please post this task to Submitted Assignments as an attached Word, not Works, document.

For assistance with your assignment, please use your text, Web resources, and all course materials.

You have met with your client and colleagues about last week’s marketing plan draft. Based on the feedback from your colleagues and others, you are now ready to pull the completed final plan together.

Part 1 (500–700 words)

Based on feedback from your peers in the Week 4 discussion thread and comments on your Individual Project, make any final revisions to the following sections:

  • Company overview:Add the information from your Week 1 Individual Project that describes your company (50–100 words).
  • Competition:Add the information from you Week 1 Individual Project about the top competitor of your brand (50–100 words).
  • Research and the marketing strategy:Add the information from your Week 2 Discussion Board about the importance of research and marketing strategy for the brand. Add information from the strengths, weaknesses, opportunities, and threats (SWOT) analysis in this section (50–100 words).
  • The marketing mix objectives:Add the information from your Week 1 Individual Project with the objectives of the marketing mix for your brand: product, price, place, and promotion (50–100 words).
  • Product positioning strategy:Add the positioning strategy for your product that is designed to change the perception of the current product by the targeted customer group from your Week 2 Individual Project (50–100 words).
  • Customer profile:Include the details related to your customer’s demographics and psychographics and the two segments that you created from your Week 3 Discussion Board and Individual Project assignments (50–100 words).
  • Marketing communications:Write a section that explains an advertising or messaging concept to help tell customers about the brand. Think about a television commercial, radio spot, print or banner advertisement, or a social media message (50–100 words).
  • Distribution of the product: Explain 1 place to sell your product (25–50 words).

Part 2 (300–400 words)

Add the following 2 sections:

  • Executive summary:Write 100–150 words highlighting key points about the plan. It should act as an abstract that explains the current marketplace and customer market to management. It should outline major sections of the plan.
  • Global opportunities:Select 1 country where the product could be successful. Explain how your product could be expanded into the global marketplace by writing a narrative of 200–300 words that justifies the following:
    • The country’s current marketplace and competitive environment
    • The country’s economic situation
    • 1 cultural value that matches your home country’s product values
    • 2 demographic characteristics of your proposed target market
    • The recommendation for expanding into the selected global market, or a general statement that outlines the conducted research

Your final marketing plan should include all of the following sections:

  • Executive Summary
  • Company Overview
  • Competition
  • Research and Marketing Strategy
  • The Marketing Mix
  • Product Positioning Strategy
  • Customer Profile
  • Marketing Communications
  • Distribution of the Product
  • Global Opportunities

Business Unit Analysis

Directions: Create a Feasibility Study for Harley-Davidson using the following outline:

Part I: Differentiation Strategies

The analysis of current strategy and competitor analysis you conducted last module impressed the senior vice president. She now needs you to delve into the brands and analyze them by conducting a business unit analysis and presenting your findings in a three-part PowerPoint presentation.

Research the Harley-Davidson (H-D) Web site for each brand, and review the annual report for relevant details of the size, scope, target market, services and amenities, and other salient points of differentiation. Include these details in Part I of your PowerPoint presentation.

From the research and analysis of the business units, identify:

    • A description of each brand or business unit that provides a clear picture of the brand and its place in the overall portfolio of Harley-Davidson.

 

    • The target market of each brand.

 

    • How the brands are alike and how they differ.

 

    • A preliminary analysis of any gaps that exist in the portfolio that might lead to opportunities to add to the brands.

 

  • Your analysis of possible merger/acquisition/joint venture possibilities and what would be achieved or accomplished through the merger/acquisition/joint venture.

Part II: SWOT Analysis

Perform a SWOT analysis for Harley-Davidson and include this information in Part II of your PowerPoint presentation.

  • Based on the internal analyses of the SWOT analysis, assess the functional areas, resources, capabilities, and strengths H-D possesses. Please be sure to cover the following functional areas in your assessment:



      • Marketing: New product development, integrated marketing planning, marketing communications, and building customer loyalty.


      • Operations: Quality, service, and consistent execution.


      • Human Resources: Hiring, training, developing talent, and performance planning. Avoided lawsuits and bad PR due to its hiring practices. Is ethical in its HR practices.


      • Executive Leadership: Industry knowledge and experience, vision about where the industry is heading, and strategy execution.


      • Supply Chain Optimization: Strategic sourcing of input, vendor management, integrated IS, and joint forecasting with suppliers.


      • Corporate Responsibility and Ethics: Concern for corporate citizenship and the environment. Present any potential ethical concerns as well.


    • Safety and Quality: How the motorcycle industry is dealing with safety and quality issues.

Part III: Growth and Profitability Strategies

In addition, the executive board is interested in your ideas about bold strategies for the future. The strategies you recommend will have to contribute to growth and profitability, as outlined in the Annual Report.

You will want to pay special attention to exploring vertical integration, strategic alliances, and the internal growth of new brands entering new geographic markets, and/or additional acquisitions.

Consider the following:

    • Is Harley-Davidson, Inc., (H-D) competing in the right businesses, given the opportunities and threats present in the external environment? If not, how can H-D realign its diversification strategy to achieve a competitive advantage? 

      This may include additional diversification to take advantage of opportunities such as further vertical integration.

 

  • Is the corporation managing its portfolio in a way that creates synergy among its businesses? If so, what additional businesses should it consider adding to its portfolio?

After you have reviewed the growth and profitability strategies, create a list of possible strategies to present a full range of ideas.

Part III of your presentation should include your complete list—all potential ideas—for the senior vice president. This is your chance to be creative.

Next, rank your ideas from best to worst. To do this, keep in mind several things such as fit with current strategy, resources and capabilities, and difficulty of execution.

For each of your top five ideas, add the following:

    • Briefly describe the strategy.

 

  • Why you picked it as one of the top five.

Think about such things as:

  • Does the strategy build on current competencies and foster horizontal relationships among brands? In other words, what can be leveraged or shared? What are the pros and cons of this strategy?

Your PowerPoint Feasibility Study presentation will also include slides pertaining to the following assessments:

    • Part I: Identification of size, scope, target market, services, amenities, and points of differentiation.

 

    • Part II: SWOT analysis that includes marketing, operations, human resources, executive leadership, supply chain optimization, corporate responsibility, ethics, safety, and quality.

 

  • Part III: Growth and profitability strategies, including your top five strategic ideas and support.

Submit the PowerPoint Feasibility Study presentation to the senior vice president so that she can review the alternatives and provide you with feedback about your ideas.

Submit your presentation to the M3: Assignment 2 Dropbox by Wednesday, October 29, 2014.  

Assignment 2 Grading Criteria
Maximum Points
Assignment Components
Describe Harley-Davidson’s brand, including its target market, how the brands differ, business units, and its place in the overall portfolio of H-D.
16
Identify opportunities to add to the brands based on current gaps in the portfolio.
20
Assuming H-D participates in a merger, select a strategy and discuss the benefits of the strategy for H-D.
24
Provide a SWOT analysis on H-D’s functional areas: Marketing, Operations, HR, and Executive Leadership.
32
Provide a SWOT analysis on H-D’s functional areas: Supply Chain Optimization, Corporate Responsibility & Ethics, and Safety & Quality.
32
Recommend growth and profitability strategies for H-D. Rank and describe your top five options for the Sr. VP. Include a justification.
32
Presentation Standards
Organization (12)

Usage and Mechanics (12)

APA Elements (16)

Style (4)
44
Total:
200
Dqs

3 PAGES 30 HOURS

 

Week 2 DQ1





Please reference the Best Buy case review from, last week.

For the assignment this week, perform an industry analysis of the American electronic retailer industry in the period immediately prior to the time of the case (2012). Is this an industry in which the average company can expect to earn an attractive return over the long run?

What are the major changes in the industry at the time of the case? Which, if any, of these changes is likely to affect Best Buys profitability? What should it do about it?

Week 2 DQ2

Identify and analyse the core competences and capabilities of Best Buy. Does it have the strong capabilities and core competencies in areas required to achieve competitive advantage?. Which function(s) or activity (ies) could be outsourced in order to improve the value provided to customers? Why?

SWOT Analysis

We have reviewed SWOT analysis this week. Please focus on the following items in a summary response:

·         What are the benefits of using SWOT?

·         What other tools are available other than SWOT for gaining access to the same information?

·         Apply SWOT to a situation around you.

 

Attachments

 

Use these attachment at your own convenience. They are just notes that are posted for this week.

(1) Using the theme of the Madonna and Child, Identify and Compare 2 pieces.
 
First, Identify each piece:  Artist, Title and Date.
 
Second, How are the 2 pieces similar in Purpose, Materials and Characteristics of Style?
 
Third, How are the 2 pieces different in Purpose, Materials and Characteristics of Style?
 
(2)  Using the theme of Landscape, Identify and Compare 2 pieces. 
 
First, Identify each piece:  Artist, Title and Date.
 
Second, How are the 2 pieces similar in Purpose, Materials and Characteristics of Style?
 
Third, How are the 2 pieces different in Purpose, Materials and Characteristics of Style?
 
(3)  Using the theme of Portraiture, Identify and Compare 2 pieces. 
 
First, Identify each piece:  Artist, Title and Date.
 
Second, How are the 2 pieces similar in Purpose, Materials and Characteristics of Style?
 
Third, How are the 2 pieces different in Purpose, Materials and Characteristics of Style?
 
(4)  Using one 13th or 14th century Florentine artwork, Identify it by Artist, Title and Date.  Then discuss its Purpose, Materials, Characteristics of Style and Symbolism.
 
(5)  Using one 13th or 14th century Sienese artwork, Identify it by Artist, Title and Date.  Then discuss its Purpose, Materials, Characteristics of Style and Symbolism.
 
(6)  Using one 15th century Early Renaissance (Italian) artwork, Identify it by Artist, Title and Date.  Then discuss its Purpose, Materials, Characteristics of Style and Symbolism.
 
(7)  Using one 15th century Late Gothic/Early Renaissance (Flemish) artwork, Identify it by Artist, Title and Date.  Then discuss its Purpose, Materials, Characteristics of Style and Symbolism.
 
(8)  Using one Early Renaissance painter, sculptor and architect select one piece by each artist.  Identify each of the three pieces by Artist, Title and Date.  Then discuss each piece's Purpose, Materials, Characteristics of Style and how that artist was an innovator.
 
(9)  Using one High Renaissance painter, sculptor and architect select one piece by each artist.  Identify each of the three pieces by Artist, Title and Date.  Then discuss each piece's Purpose, Materials, Characteristics of Style and how that artist was an innovator.
 
Honor Code:  "All reports, papers, written assignments, test papers, and examination papers must include a signed honor pledge that states, 'On my honor, I have neither given nor received any aid on this assignment.'

 

This assignment I need in APA format with 2-3 references. Assignment must be original,fresh will pay $15

 

 

Assignment Description

Write an 8 page paper.
This assignment has 2 parts:
  1. Quantitative problem solving
  2. Analysis of findings
The following scenario is from the Unit 3 Individual Project:
Klottier & Walson, Inc. plans to upgrade 1 of the pieces of equipment in its factory. The current equipment has been fully depreciated and does not offer any tax benefits to the company. Although it is still functioning, the equipment's current model is more cost-efficient and breaks much less than previous models. Furthermore, the company feels that the new model will provide a more reliable product for some new customers. By utilizing the model, the company can save money in production and outsourcing costs.
 
The new model costs $150,000 (delivered and installed), with an expected life of 5 years. The company expects that the new equipment will cost approximately $1,000 more in utilities than what it now pays. The company will also spend $500 per month for an extended warranty. The new model is more complex and requires hiring someone to program it. The base salary of this new employee will be $36,000, plus applicable payroll taxes and benefits, which add up to be an additional 20% per year. However, the company projects that the new equipment will be much faster, and it would be able to fulfill $75,000 worth of extra orders per year. The management believes that the cost of capital would be 10% and that after the equipment is fully depreciated, the equipment will have 0 value and will be discarded.
 
You have been hired to determine the following:
 
Assignment Guidelines
 
Part 1
  • What is the payback period for the project?
  • What is the profitability index for the project?
Part 2
  • What are the advantages and disadvantages of each method when making decisions on a capital investment project?
  • From Unit 3, you have the NPV and IRR. From the Unit 4 calculations, you have payback and profitability index. Using these ratios, what is your suggestion to the company regarding the purchase of this equipment? Explain your rationale.

Be sure to reference all sources using APA style.

Please submit your assignment.

This assignment will be assessed using additional criteria provided here.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Unit Materials

 

I need this assignment done fresh, original work in APA format with 2-3 references, and on time. Will pay $15



Mr. and Mrs. Ybarra, a retired couple in their late 70s, come in to meet with you. They are very friendly and living a comfortable retirement due, in large part, to the overall size of their estate (nearly $4 million dollars spread over multiple accounts) and their conservative asset allocation.

As you bring up the issue of estate planning, they thank you for your concern, but explain that it is already taken care of. They go on to explain that their attorney has prepared wills for both of them and all of their accounts are titled Jointly with Rights of Survivorship.

There are surprised, and a little confused, when you mention that their heirs might end up receiving only a fraction of those assets after the two of them pass away.

Include the following in your explanation to Mr. and Mrs. Ybarra:

  • The transfer-tax system
  • What is considered part of the estate
  • How much is excluded from taxation based on current legislation
  • Gross estate versus adjusted gross estate

Please submit your assignment.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Unit Materials

 

 

I am looking for someone who can finsh the HW for me during3hours . I want you to work only for the first qustion and qustion number 3: a - b - c . do not answer qustion 2